2023’s Business Analysis Trends: What’s Next in 2024

These six pivotal subjects from 2023 promise to guide Business Analysis discussions in 2024

Erivan de Sena Ramos

--

In the world of Business Analysis, 2023 was a whirlwind! Several trends stirred the waters in Business Analysis and are likely to continue shaping the landscape in 2024. AI and ethics took centre stage in software development and data analysis, predictive analytics gained ground in decision analytics, sustainability became a business strategy cornerstone, and customer-centricity reshaped requirements analysis even more. Despite rumors of Agile’s demise, Business Analysts still thriving in Agile initiatives. During the year, a handful of studies caught my eye, not just for their allure but for their potential impact or the solutions they offered for those ongoing industry challenges. As we look back, the below six key subjects from 2023 promise to guide our Business Analysis discussions into exciting territories for 2024. Let’s dive in and explore the potential they hold for our field’s future.

1. AI’s Ascendancy and the Automation Odyssey

In 2023, AI-generated emerged as the trailblazer in Business Analysis. Its capacity to decode intricate datasets sparked a revolution, empowering business analysts to extract nuanced insights and predictive patterns. The study, “Innovative Approaches in Business Development Strategies Through Artificial Intelligence Technology,” showcased how AI wasn’t merely a tool but a strategic partner in reshaping our business strategies. It emphasised the fusion of AI capabilities with human ingenuity to revolutionise our approaches to problem-solving.

2. Ethics and the Data Dilemma

2023 wasn’t just about technological advancements; it was also a year of ethical introspection. The spotlight on data privacy and ethical practices burned brighter than ever. A particular study, “The Ethics of AI Business Practices,” delved into the broader ethical landscape surrounding AI implementation in businesses. It didn’t limit itself to algorithms but extended its focus to encompass competitive dynamics, corporate secrecy, and other ethical considerations. It challenged us to broaden our perspectives on ethical guidelines…

--

--

Erivan de Sena Ramos

Business Analysis & Requirements Engineering enthusiast. Information Systems & Software Engineering specialist. MBA in PM & HR. CBAP, PMP, CSM, ITIL & COBIT