BA Technique #21: Focus Group
Conduct structured sessions to gather a target audience's insights, opinions, and feedback.
Hey there, BAs of the world! We're back with another captivating Business Analysis technique from The BABOK Guide v3. Get ready to immerse yourselves in the power of collective wisdom through the engaging technique of Focus Groups. We can use this to facilitate dynamic discussions, gather diverse perspectives, and extract valuable insights to drive impactful analysis. Let's jump right in!
What is this technique about?
In the 1940s, Focus groups emerged as a research method for market research. Later, Robert K. Merton used focus groups during World War II to study the effectiveness of propaganda. However, Focus groups only gained popularity in the 1980s, used by psychologists and marketing experts.
The Focus Group technique involves bringing together a selected group of stakeholders or subject matter experts in a structured and facilitated setting. Through interactive discussions and collaborative exercises, valuable information and insights are obtained, enabling business analysts to gather diverse perspectives and make informed decisions.
