BA Technique #43: Stakeholder List, Map, or Personas

Identifying and categorising individuals or groups with an interest, influence, or impact on a project or solution

Photo by DCP on Unsplash

Greetings, BAs! Today, we explore the intricate web of stakeholders with the Stakeholder List, Map, or Personas, another fundamental Business Analysis technique from The BABOK Guide v3. Get ready to identify, analyze, and understand the diverse individuals and groups influencing a project’s success. By creating stakeholder lists, mapping their relationships, or crafting vivid personas, Business Analysts gain a deeper understanding of stakeholder needs, expectations, and behaviours. Let’s delve into the realm of stakeholders!

What is this technique about?

The concept of stakeholder analysis has been around for a while, but the specific techniques of Stakeholder List, Map, and Personas gained popularity as part of the business analysis discipline. They originated from the need to comprehensively capture, analyze, and communicate stakeholder information in a structured and meaningful way.

The Stakeholder List, Map, or Personas technique involves identifying and understanding the stakeholders in a project or initiative. A stakeholder is any individual, group, or entity that is…