BA Technique #45: Surveys and Questionnaires

Collecting structured feedback, opinions, or data from many stakeholders using pre-defined questions

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Greetings, BAs! Today, we embark on a quest for insights with Surveys or Questionnaires, another valuable Business Analysis technique from The BABOK Guide v3. Get ready to gather information, opinions, and feedback from stakeholders. By crafting well-structured surveys or questionnaires, Business Analysts can collect quantitative and qualitative data to uncover valuable insights, identify trends, and make informed decisions. Let’s dive into the world of surveys and questionnaires!

What is this technique about?

Surveys and Questionnaires involve systematically collecting data through pre-designed sets of questions. They enable Business Analysts to gather information from stakeholders, users, or customers in a structured manner. Using surveys and questionnaires, BAs can obtain quantitative or qualitative data to support decision-making, validate assumptions, identify trends, or capture user feedback.

How to apply this technique?

Here are some suggested steps to apply this technique in Business Analysis:

1. Define Objectives: Clearly define the…