BA Technique #46: SWOT Analysis
Assessing an organisation's strengths, weaknesses, opportunities, and threats to inform strategic decision-making
Hello, BAs! Today, we unravel the art of strategic analysis with SWOT Analysis, another powerful Business Analysis technique from The BABOK Guide v3. Analyse an organisation, product, or initiative's strengths, weaknesses, opportunities, and threats. By examining internal and external factors, Business Analysts gain a holistic view of the current state and uncover potential areas for improvement and growth. Let's embark on this analytical journey!
What is this technique about?
SWOT Analysis is a structured framework used to evaluate an organisation's internal strengths and weaknesses and the external opportunities and threats it faces. It helps Business Analysts and stakeholders gain a holistic understanding of the business environment, assess its capabilities, and identify areas where strategic action is required. SWOT Analysis provides a foundation for strategic planning, project selection, and risk management.
