Business Analysts can excel in Product Ownership Analysis! #POA

Business Analysts must understand product ownership to deliver high-value products

Erivan de Sena Ramos
4 min readMay 26, 2024

--

Hey BAs! How do you tackle product analysis? Over the last few years, IIBA’s Global State of Business Analysis Survey has highlighted an interesting trend: Business Analysis roles often include supporting or executing product ownership tasks. With organisations shifting from project-centric to product-centric approaches, it’s more important than ever for Business Analysts (BAs) to understand product analysis and ownership to deliver high-value products. In fact, the 2020 IIBA Global Business Analysis Salary Survey Report revealed that BAs working in Agile teams can spend 31% of their time on product owner tasks, and 36% want to transition into product owner roles, highlighting the importance and value of developing related skills. If you’re on that path, don’t worry! There’s a discipline called Product Ownership Analysis (POA) that can improve your performance on this journey! This article will give you a glimpse of what this is.

What’s Product Ownership Analysis?

POA is a well-researched and studied discipline. The best way to understand it is through the publications “Introduction to Product Ownership Analysis” and the “IIBA

--

--

Erivan de Sena Ramos

Business Analysis & Requirements Engineering enthusiast. Information Systems & Software Engineering specialist. MBA in PM & HR. CBAP, PMP, CSM, ITIL & COBIT