How to practice Product Ownership Analysis? #POA

By integrating POA practices, businesses can effectively manage product lifecycles.

Erivan de Sena Ramos
4 min readJun 9, 2024

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Hey BAs! Heyo POs! Product Ownership Analysis (POA) is a critical practice for organisations striving to create, manage, and sustain successful products. By integrating POA practices, businesses can ensure that they consistently deliver value to customers, align products with strategic goals, and effectively manage product lifecycles. In this article, I outline the main concepts of POA so you can be ready to start practising its use within an organisation.

Practices of Product Ownership Analysis

The IIBA Guide to Product Ownership Analysis outlines that POA encompasses various practices that collectively enhance the value proposition of products. These practices include product portfolio management, development, communication, strategy, planning, lifecycle management, feedback, data analysis, marketing, support, and research.

1 — Product Portfolio Management

The first step in implementing a POA involves effectively managing your product portfolio. This includes combining customer insights with market analysis and emphasising technical innovation to create standout products.

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Erivan de Sena Ramos

Business Analysis & Requirements Engineering enthusiast. Information Systems & Software Engineering specialist. MBA in PM & HR. CBAP, PMP, CSM, ITIL & COBIT