Product Ownership Analysis: Navigating Strategy, Initiative, and Delivery #POA

By engaging in Product Ownership Analysis, organisations can smoothly navigate all levels of planning and decision-making.

Erivan de Sena Ramos
3 min readJun 23, 2024

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Hey BAs! Heyo POs! I have previously talked about how adopting agile business analysis can help organisations effectively navigate all levels of planning and decision-making. The Agile Extension to the BABOK® Guide v2 outlines three levels that shape Agile changes into Strategy, Initiative, and Delivery Horizons. The IIBA Guide to Product Ownership Analysis extends agile critical planning horizons (Strategy, Initiative, and Delivery) to Product Ownership. Let’s delve into each horizon and see how they impact it:

Strategy Horizon

Product Ownership Analysis plays a pivotal role in shaping the Strategy Horizon by providing insights into customer needs, market trends, and product opportunities. By thoroughly analysing user feedback, market research, and competitive intelligence, product owners can inform strategic decision-making, ensuring that the organisation’s mission and vision align with market demands. By identifying gaps in product offerings and understanding customer pain points, product ownership analysis helps prioritise initiatives that drive…

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Erivan de Sena Ramos

Business Analysis & Requirements Engineering enthusiast. Information Systems & Software Engineering specialist. MBA in PM & HR. CBAP, PMP, CSM, ITIL & COBIT