The BA Renaissance is here, and this new book is your field guide

A field guide for Business Analysts to make better decisions, sooner – using a simple canvas, runnable plays, and ethics-by-design.

Hello fellow BAs! If you’ve read my pieces on the BA Renaissance: you know the shift I’ve been banging on about: our value today isn’t longer documents; it’s better decisions, sooner. Today I’m thrilled to share something practical you can use right away:

New book: “The BA RENAISSANCE: Elevate your impact as a Business Analyst”

I wrote the playbook I wish I’d had. It compresses close to twenty years of practice in Brazil and Australia into two clear, reusable tools for modern digital change:

• The RENAISSANCE Framework (11 principles) – grounded in BABOK, SFIA, and IEEE Ethically Aligned Design, extended with Enterprise 4.0 thinking.

• The BA RENAISSANCE Canvas – a one-page prompt to rethink, reconnect, revolutionise, and elevate… in minutes, not months.

It’s practical, lean, and unapologetically hands-on.

Why this book (and why now)

AI, platforms, product ways of working, and regulation have changed the job. The old picture of the BA as a meticulous documenter is too slow and too small.

Just as Renaissance artists moved beyond painting into invention and systems thinking, modern BAs are moving beyond documentation to shape decisions, steward value, and lead change – ethically.

This book helps you do exactly that, without waiting for a new title.

What’s inside (and how you’ll use it)

• The 11 Principles, explained in plain English – Name the behaviours that matter: problem framing, strategic influence, systems & structures, value architecture (including ethics), and more.
• The Canvas (Rethink, Reconnect, Revolutionise, Elevate) – Four questions. Fifteen minutes. One tiny habit that changes everything.
• Plug-and-play sessions – Scripts you can read out loud for kick-offs, retros, ideation/product strategy, mentoring, and quick course-corrections.
• Deep-dive facilitation – Time boxes, steps, artefacts, follow-through, traps to avoid, and standards mapping (BABOK/SFIA/EAD).
• Real use case – How a simple change request became a measurable uplift in decision speed, data quality, and cross-team trust.
• Value storytelling – Make impact visible with metrics leaders believe: decision latency, rework avoided, outcome KPIs, benefit trajectory.

Who it’s for

• Practising BAs (junior → senior): shift from documentation to decision-led work.
• Lead/Senior BAs & BA Managers: coach with a common language; prove value with clear measures.
• BA communities in public/regulated environments: build traceability and ethics-by-design into everyday delivery.

What makes it different

• It is a tool, not a theory. Built from lived practice; everything is runnable.

• It apply ethics without bureaucracy. A 15-minute responsibility check you’ll actually use.

• Designed for speed. Less ceremony, more clarity and commitment.

Ready to start your BA Renaissance?

• Get the book!
• Apply the BA RENAISSANCE framework with the Canvas
• Shift your BA mindset! Start your BA Renaissance!

Keep raising the standard, advocating for people, and shaping decisions that last. As I’m doing with the BA RENAISSANCE Framework, I ask you to keep sharing what works with your team, your community of practice, and the next BA coming up behind you. That’s how a movement becomes the norm.

Rethink. Reconnect. Revolutionise. Elevate.

See you inside the book.