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This Is What Business Analysis Really Looks Like Now
From the frontlines of SMEs to the demands of strategic transformation, today’s BAs are embedded where change is messy, human, and high-impact – working close to the action and shaping it as it happens.
Hello fellow BAs! Over the years, I’ve found myself navigating the challenging middle of digital transformation – wedged somewhere between product, strategy, and delivery. It’s where Business Analysis lives. And let’s be honest – it’s not always tidy. But that’s where the good stuff happens.
Recently, I’ve been diving into some fresh research – from academic journals to real-world case studies – and it hit me: we’re not heading toward the future of Business Analysis. We’re already in it.
Across industries, the Business Analyst role is shifting – and recent research reflects something I’ve seen time and again in digital transformation. These patterns aren’t exactly new, but they’re becoming more visible and more recurring as organisations navigate continuous change. In fast-moving, high-stakes environments, Business Analysis is less about neat documentation and more about making sense of the mess in motion. Four perspectives stand out for me:
