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What’s the Value of Business Analysis? (And How to Make It Visible)
Understanding and communicating the impact of Business Analysis is essential for transforming your practice and building stronger organisational confidence.
Hello fellow BAs! If you’re a Business Analyst, you’ve probably heard the question — sometimes gently, sometimes bluntly — “What exactly is the value you provide?” Beneath that, though, lies an even more important challenge: How do we actually measure the real impact of Business Analysis? This isn’t just an academic question. If we can’t show clear evidence of our value, organisations may underinvest in the very work that drives clarity, efficiency, and stronger outcomes. In a world shaped by rapid digital transformation, agile delivery, and AI, proving value is more important than ever.
What Does “Value” Mean in Business Analysis?
In my experience working on digital transformation projects, business value is often judged by the perceived quality of the software delivered. When Business Analysis is done well, it clearly contributes to that value – through for example better decisions, reduced rework, and smoother delivery.
But here’s the challenge: how do you isolate and articulate your true…
